The share of folks that visit a website and obtain somewhere from the shopping cart process but eventually give up is about 59 percent.
In order that means several out of every two visitors to a web site includes a credit card in hand and is able to buy (or donate) but doesn't. They give up.
Donation
One of many culprits is distractions.
Different things distract each person. I suggest a very important factor you do not want to have on your own donation page can be a video or a video that people can view which takes them outside that page. If people get to your donate now page, you don't want to use a video they could click that takes these phones YouTube or MySpace or shows them another page on your own website.
Think about the donation page to get a human rights organization. On the left-hand side they have a connect to News Releases, About Us, Publications, and Info by Country. They have all the Global Issues, like Torture, Women's Rights, and Social Justice. Then you definitely look further down, there is a Film Festival, Galleries, and Audio/Video. They've got many of these tantalizing stuff that a donor might look into and think: "Oh, they have a photo gallery. I do believe I'll click that." Plus they clicked straight away from the donation page. Donor
In the bottom of the page they have a Bookstore, Press Contacts, and Financial Documents. They've got all sorts of issues that you are able to click on at the bottom of the page, and also on the left with the page, as well as on the best of the page. Big mistake.
You need to remove whatever you believe will distract a donor from building a donation. That includes graphics, videos, and navigation buttons that get them of that page and elsewhere inside your website, and then any words, paragraphs, sentences, or phrases that occupy the donors' time and distract them from giving a present.
If you've ever been in sales, you know that among the cautions which you always receive being a salesperson is, "Don't talk yourself out of a sale." Some individuals do this. They give you the presentation, they reveal you just what they think you should buy, after which when you have agreed to buy it and you're ready to buy they keep on talking and talking and talking and talking. And sometimes they'll tell you something in regards to the creation that you hadn't really thought about and hadn't learned, and so they talk you out of shopping for it.
Don't to do that on your own donation page. Request the donation. And only the donation. Then be quiet.